We’ve been on the entrepreneurial ride since 1999 and 600 Global is stronger than ever. We spent 2016 working on a business to business marketing campaign for the third largest mobility company in the world. But if you thought that we would end the year without much hoopla, you were wrong!
We are excited to announce that a former longtime client in the telecommunications sector has decided to partner with 600 Global in 2017. We are currently in the process of training a team who will be working on a consumer campaign for this 47-billion dollar corporation.
There’s no better compliment that our firm could receive than to have an old client come back for more. We thought about what we’ve learned over the years that would be useful to any company, large or small, when it comes to client retention. We came up with this list:
1. Be careful what you promise. Always underpromise and overdeliver. If you say you’re going to do something, do it.
2. Don’t skimp on your honesty or integrity whatsoever. We’ve learned that it’s black and white: either you do the right thing or you don’t. It’s one thing to live your personal life in the gray area (we’ll leave that for another blog, another day), but you can forget running a successful business if you don’t do right by your clients 100% of the time.
3. You have to demonstrate real results. This is another area that’s more black and white than many businesses realize. If you can’t demonstrate a measurable benefit to a client then it’s going to be very difficult to keep that client.
4. Real relationships are essential. We mean the kind that is more than just skin-deep. Many business professionals will tell you otherwise, but at 600 Global we believe that a personal relationship is a necessary complement to a professional one. Take the time to get to know the people that you work with, whether they be clients or employees.
5. Work your butt off and get your own hands dirty. If you want happy clients, as the leader of your organization you need to be willing to do whatever it takes to make them happy. If this means doing the grunt work yourself, so be it.
6. Sometimes you need to go above and beyond. Everything your client asks of you won’t always fall within your scope of work. This doesn’t mean that you can’t throw your client a bone and help out where you can. It’s all about a fruitful and mutually beneficial partnership.
If you’ve stayed up to date with our blog posts you know that we’re not big on new years resolutions, or even waiting until the end of the year to set goals. In true 600 Global style, we’ve set lofty revenue goals for Q4, and we aren’t afraid to exceed them, that’s for sure!
There’s a lot happening here in Phoenix! Stay up to date with our team by following us on LinkedIn.